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PineCone Research is an online panel for consumer surveys. The survey portal is part of the Nielsen market research group based in New York, which is one of the leading market researchers in the world. Unlike other Nielsen panels, where one mostly participates in measuring ratings, this survey portal is primarily dedicated to surveys and tests. There is currently only the option to get paid cash via PayPal at PineCone Research, whereas previously only vouchers were available as earnings. A new option is to have your balance loaded onto a MasterCard virtual gift card.